Artizin is Live!

Yes, it has indeed been a very long time since you have seen any action on this site and there is a good reason for the same. I was extremely busy with my daughter's education but now she is on her own and that leaves me with enough time to continue my passion of art and creativity.

For those who know me well, I have been active in various fields of art starting with my own fashion boutique (1992 - 1997) which I had to leave behind to pursue my MBA degree in USA, Shortly after moving back to India in 2005, I started "GalaKidz" (2006) an education and entertainment company and "ScrapKorner" (2008 - formerly called GalaSnap) that gave me the wings to introduce scrapbooking as an art in India. 

The journey of these two ventures have been quite interesting and equally challenging with several moves that I had to do to support my husband's work. Though this created a big barrier in my career, it allowed me to meet many wonderful people including some of you. I continued my entrepreneurial quest while maintaining a very low profile all these years, so that I could spend my time in supporting my daughter's education. 

Today, after a long wait, I am pleased to announce a new venture that has brought my various talents under one banner name -! Yes, its live. We are still building the content and will be adding new products and services as we progress in time. Along side, we are looking for the right talents to join our team and make this dream happen!

Do visit us at I look forward to connecting with you on facebook, twitter, youtube, instagram and pinterest



Price vs Quality

In my previous article "India a price sensitive market" I shared my thoughts about how consumers are sensitive to the price of an item but not to its quality. This article is again sharing my thoughts about how high price indicates high quality and vice versa.
Buyers of craft supplies in India beware of companies that sell products that are sourced from China. Note here that I emphasize on the word "Source" and not "Made" in China. These products are cheap but are not meant to last longer. Do not get attracted by their low price. These products do help you in acquiring more customers but your reputation might be at stake when these customers notice their papers turning yellow or their items deteriorating with time.

Here's an interesting blurb from an article "Why Made in China Doesn't Mean Quality"
You see, we bicker about price so much [moreso than value and reliability] that we’re really shooting ourselves in the foot.  How? As we’re pushing retailers for lower prices, we’re buying tons of cheap crap made overseas, and this reinforces the retailers to seek lower costs by having these goods made there and not in the USA.
Stuff that’s made in China or (Fabrique en Chine) as I also see, means buying something that’s cheap (yes), but we’re also buying stuff that’s CHEAP, which alternateively means it’s not a high-quality item.
These products are made cheaply with inferior materials, and put together with cheap labor  - and at the same time we’re expecting quality? WOAH WOAH WOAH! We can’t have both!
Would you still like to buy cheap products?? Look out for products that are sourced from US/UK companies that have their manufacturing units in China. These products will be priced somewhere in between the ones exclusively made in US/UK and the ones exclusively sourced from China.

India a price sensitive market

Today after having a long conversation with my customer turned friend, I thought of writing about India being a price sensitive market and how it affects artists especially from the paper crafting world.

Since 2006 when I got my first paying customer and till date, I have observed one thing - people are not sensitive to the quality of an item as much they are to its price. This clearly explains why Apple has such a tiny market share in India. It also explains why all those who aim to be as unique as "Apple" by providing quality and not quantity suffer in leading the Indian market.

Customers demand high quality low priced products. Most of us know that we can't provide that. Yet, we do compromise to achieve business at any cost. I am sure a lot of paper crafters must have got succumbed to this and either sourced cheap products or compromised their profit margins. Those who compromised on their margins must question themselves - why are you in business? If the business doesn't generate profit - how can you survive? How can you see growth for your business?  But for those who compromised on quality to provide a reasonably priced product remember that -

Individual artists who sell items at low price and companies who sell low priced craft products source their items from China. Yes, today a lot of products are made in China but does that mean they are  at par with quality? Wait to know more in my next article about "Why made in China doesn't mean quality"

Alas, remember you get what you pay for. So buyers and sellers please think twice before buying a cheap product. Especially when you are buying them with a purpose to last longer!